The AI Advantage: Conversations about GovCon AI & ROI with BTW & Co.

Marcia Watson, the CEO and Co-founder of Bullard, Thomas, Watson & Company (BTW & Co.) takes an AI-Agnostic, ROI-Diagnostic look at artificial intelligence implementation and application within growth organizations.   

Topics covered:

• Why AI investments underperform in federal proposal shops.
• Why AI makes a disorganized content library more costly and less efficient.
• How to assign accountability and ownership to ensure content continuity in your knowledge base
• How to establish, maintain, and enforce an AI Policy
• Why Human in the Loop reinforces ROI. Who, when, and how does your team engage with AI within the Growth Lifecycle
• Use-based tool assessment and implementation guidance

To connect with Marcia, visit her LinkedIn page ⁠here⁠.
To follow and learn more about BTW & Co., check them out here.